Bob Schultz, President and CEO of Bob Schultz and the New Home Sales Specialists, has this to say about surviving the construction downturn.
“No builder or sales organization has ever successfully navigated through difficult times by relying on hope. Recognizing that hope is not a strategy, wishing is not an action plan, and success in today’s market is not an accident is the first big step out of the cycle……..The sooner you get into the stage of proactive transformation, the more quickly you will take control of your business destiny and establish a foundation from which to navigate successfully through what lies ahead.”
For more on this topic, see Professional Builder, November 2011 page 50. http://editiondigital.net/publication/?i=88137